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Olay & Secret Hosts Summer Fizz Extravaganza

This SoHo event celebrates the launch of the brands’ limited-edition Summer Fizz collection.

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By: Rachel Klemovitch

Assistant Editor

Olay and Secret recently hosted an experiential pop-up event in the SoHo area of New York City. 

This Summer Fizz Extravaganza was a fruity oasis to celebrate the launch of their limited-edition Summer Fizz collection. 

Over the course of two days, Olay and Secret invited consumers to immerse themselves in a vibrant, multi-sensory experience, complete with photo moments, dynamic 3D projections, and artful product displays paired with the fresh fruits that inspired each scent.

This exciting lineup includes three new invigorating scents: Strawberry Fizz, Mandarin Fizz, and Watermelon Fizz, all of which are available at retailers nationwide.

To sweeten the experience, Olay and Secret partnered with three beloved NYC treat vendors – Lil Sweet Treat, Strawberro, and PuffDelights – to offer consumers strawberry-centric treats. 

Brand ambassadors were also located throughout the venue at dedicated sniff stations.

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